Smart Service and Management Co., Ltd. (SMART), a leader in comprehensive real estate project management under the AP Group, is advancing its mission of professional project management in real estate. The company aims to enhance asset value, maintain project quality, and ensure safe and comfortable living conditions. It reveals its success strategies: “PEOPLE – PLACE - PROCESS” and “SMART WORLD”, an effective online innovation platform that helps achieve the goal of providing a desirable quality of life for residents in a comprehensive manner. Currently, SMART manages over 266 real estate projects, serving more than 72,000 households.



Mr. Metha Raktum, Assistant Managing Director of Smart Service and Management Co., Ltd., stated, “Housing is a significant investment in life as it greatly impacts the comfort, security, and wealth of the owner. For SMART, being entrusted with the management of any real estate project is an honor and a testament to our high level of trust. Therefore, we are committed to managing those assets as if we were the owners ourselves. The SMART team is ready to maintain value and create additional asset value for property owners to the best of our abilities through our key operational approach: ‘PEOPLE - PLACE – PROCESS’. This encompasses understanding the residents in the project (PEOPLE), managing the project to maintain value and maximize benefits (PLACE), along with designing an effective management system that aligns with the lifestyle of the residents (PROCESS). Additionally, we are developing and improving projects while collaborating with various partners to increase revenue and reduce costs for residents both directly and indirectly. This year, SMART has successfully reduced costs for residents by over 9 million baht through various activities specially selected for them. Furthermore, we have the SMART WORLD, an effective online innovation platform that serves as a medium to facilitate real-time and comprehensive asset management, enabling us to EMPOWER LIVING or provide the desired quality of life for our clients in the best possible way.”



Mr. Fluke Kerikpol Masayawanich, a renowned investment guru, said, “From my experience in real estate investment, maintaining the beauty of common areas, gardens, and design over time will help preserve and increase the value of our assets in the long run. Therefore, choosing a reputable and professional property management company is crucial as it can significantly impact the increase or decrease in our asset value. Additionally, the convenience and speed of communication between owners, tenants, and management in real-time, both during normal times and when issues arise, are very important and will affect tenant satisfaction. If we live there ourselves, the integration of effective technological innovations, such as the SMART WORLD online platform, with efficient project management is equally important to me. This ensures timely assistance and access to updated information, along with reminders about important housing matters, thus providing comprehensive convenience and continuously preserving and enhancing the value of our assets sustainably.”